Kings Norton, one of the best-known golfing venues in the Midland is bucking the trend of golf clubs cutting budgets by investing more than £600,000 at the Alvechurch based golf course. As it bids to become one of the premier clubs in the region, Kings Norton has spent more than £360,000 alone on machinery to improve and maintain its 27 challenging holes.

After one of the hottest and driest summers on record the club is also investing £58,000 in a brand-new greens irrigation system. Add to this further investment of £190,000 to be spent over the next three years remodelling and improving all of the 85 bunkers, it is clear that Kings Norton is positioning itself for the future.

Since the appointment of their new course manager Neill Smith in August 2018, the 27 holes at Kings Norton have seen a rapid transformation, quickly gaining a reputation as one of the best-conditioned golf courses in the Midlands. Neill has overseen the investment in a brand-new fleet of 12 Toro greens machines, including Four Greens Tri-Flex Mowers, two Greens Pro Rollers, a Pro Core Coring Machine, a Top Dresser, a Multi Spray Turf Sprayer and two Workman MDX Utility Vehicles alongside enhanced staff training.

To keep the machinery in premium condition the club has engaged Oakley Groundcare and their Toro Trained engineers to provide a full maintenance service for the new equipment, ensuring it is able to provide the best possible putting surfaces and smooth consistent greens all year round.

Kings Norton has also appointed Steve Dougan, PGA Fellow Professional and experienced Club Manager to oversee the day to day operations at the club. Steve will be working closely with the Board of Directors, Course Manager, Head Professional and Caterers to grow and improve all aspects of the business as well as members and guests experience at the club.