Award-winning brand agency, Champions (UK) plc, served up the perfect putt last month at a special Legends Invitational golf event hosted by Ian Woosnam OBE.

And the event raised thousands of pounds for famous sporting charity, the Lord’s Taverners, in the process.

Hosted across two days of action at South Staffordshire Golf Club, 40 European legends, including Peter Baker, Gary Wolstenholme MBE and Phillip Price, were paired with amateurs from across the business community aiming to be crowned Alliance Champions.

After a close battle, Baker emerged victorious on his home course, beating fellow professionals Phil Archer and Price into second place, with David Shacklady, Stuart Little and Phil Golding coming in joint fourth.

For Champions CEO, John Hayes, the event marked more than just a spectacular golfing occasion, with COVID safety and charity proceeds at the forefront of his mind:

“It’s been a tough year for the events industry and the sporting world has certainly been thrown upside down by the pandemic.

“But what we wanted to do here was take the opportunity to provide a COVID-secure event that would enable businesspeople to mix at long last and raise thousands of pounds for disadvantaged youngsters.

“And, with a lot of careful planning to ensure we could maintain social distancing and the backing of a golfing legend like Ian Woosnam, we’ve done just that.

“Champions has a long and proud history of bringing the very best Pro/Am golf occasions to life, so we hope to be able to resume to some semblance of normal service in the near future.”

The Woosnam Invitational was given the go-ahead last month after Champions secured the official ‘Good to Go’ tourism industry badge, confirming that the business adheres closely to Government and public health guidance on COVID-19.

With strict social distancing and temperature checking procedures in place, the Champions golf event was part of a sporting double-header in September, with a special cricket event held at the legendary Wormsley Cricket Ground also raising over £10,000 for the Lord’s Taverners.

“We’ve been working with the charity for a long time and we’re extremely pleased to contribute to their sustained commitment to promoting cricket at a grassroots level to youngsters looking to get into the game,” added Hayes.

For Ian Woosnam OBE, the event marked an enjoyable opportunity for golf to return in some form in the absence of the regular sporting calendar.

“With no official senior tour scheduled, I was delighted to be able to host the Legends Invitational, which was a fantastic two days of golf. It was doubly worthwhile because we managed to raise a lot of funds in aid of a very worthy cause.”

Champions (UK) plc hosts a variety of golf tournaments throughout the year, with regulars such as the European Senior Masters, part of the Staysure Tour, and the British Par 3 Championship hoping to return in 2021.

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