Hot on the heels of Team Europe’s inspiring Ryder Cup win, a brand-new state-of-the-art Pro 18 Direct Golf superstore has opened its doors in Derbyshire.

The 6,000 square-foot emporium in Shirebrook boasts a huge array of the best golfing brands, as well as the most up-to-date technology and bespoke fitting service. Setting new standards in customer experience, the store stocks clothing, equipment and accessories from favourites such as TaylorMade, Callaway, Nike, Under Armour, Galvin Green, Puma, Adidas, Mizuno and Wilson.

Not only that, but customers will also be able to try out the GC2 Launch Monitor, a revolutionary electronic device that accurately measures golfing technique. Used as a custom-fitting aid when purchasing new clubs, the high-resolution cameras of the GC2 helps golfers of all abilities track club speed and path, strike impact as well as swing and ball flight. As an added incentive, the cost of custom-fitting is refunded on all club purchases.

For those who want to take their game to the next level, lessons with PGA qualified coaches will be available too, with prices starting from £25. Handily, the store will also provide club cleaning and essential repairs – with services including re-gripping, re-grooving and re-shafting, as well as club shortening and extending. Prices start at just £2.50, meaning everyone can afford to get their clubs in tip-top condition.

Pro18 Direct Golf is Europe’s leading discount golf store, and the ultimate one-stop for every aspect of the greatest game. The new store will house an unbeatable range of shoes for men, women and juniors – with plenty of value, mid-range and premium options. Customers will be wowed by the choice of practical golfing apparel too, from competitively priced all-weather gloves and waterproofs to shirts, socks, sweaters, caps and visors. And there will be every extra and accessory too, including ultra-stylish golf bags and trolleys, umbrellas, balls, putting aids, pitching nets and even GPS units.

Speaking of the store’s opening, a spokesperson for Pro18 Direct Golf said: “We are thrilled to be bringing this exciting opening to Shirebrook, as it will enable us to introduce customers to a whole new world of golfing equipment – at our highly affordable prices.

“Our huge selection of kit and knowledgeable staff will provide an enhanced shopping experience for all golfers – whether pro, amateur or absolute beginners. We are also delighted that this development is bringing a number of jobs and new opportunities to the local area.”

For more information on the Pro18 Direct Golf store and golfing brands and services, visit 

Or call them on 0343 7771825